Matt Seltzer, Intuify's SVP of Market Research and Strategy, recently spoke to the market research class at the University of Nevada, Las Vegas (UNLV). On February 10, 2023, he had the opportunity to share his insights on market research and strategy with marketing students.
During the lecture, Seltzer, who is an alumnus of UNLV, emphasized the importance of understanding customer behavior and audience preferences to develop effective marketing strategies. He also spoke about the role of data analysis in market research, and how it can help companies make informed business decisions.
"Market research is critical to understanding your target audience and their needs, which is essential to developing effective marketing strategies," said Seltzer. "At Intuify, we rely on market research to help our clients achieve their business goals."
Intuify's CEO, Kevin Karty, was pleased to have Seltzer share his expertise with the UNLV students. "Matt is a seasoned marketing professional with extensive experience in market research and strategy," said Karty. "We're thrilled that he had the opportunity to share his insights with the next generation of marketing professionals."
Intuify's commitment to education is also evident through its involvement in supporting educational initiatives. "We believe in the importance of education and investing in the next generation," said Karty. "That's why we're committed to supporting schools and universities, like UNLV, to help students develop the skills they need to succeed in their careers."
The lecture was well-received by the students, who appreciated the opportunity to learn from an industry expert. "Matt's insights were incredibly valuable, and I learned a lot about the importance of market research in developing effective marketing strategies," said one UNLV marketing student.
Overall, Intuify's involvement with UNLV and other educational initiatives demonstrates their commitment to investing in the next generation of marketing professionals. By sharing their expertise and resources with students, the company is helping to prepare future generations for successful careers in the field of market research and strategy.