Jul 10, 20231 minChatGPT: The biggest change to marketing research since the internetIn July, our CEO, Kevin Karty, was asked by Quirk's Media to write an article on the impacts of ChatGPT in the field of market research....
Jul 7, 20237 minThe Impact of Cognitive Bias on Research Survey Responses: A Deep Dive into System 1 and System 2Unlock the power of cognitive science in survey design. Dive into our insights on System 1 and System 2 thinking for better results
Mar 22, 20236 minThe Power of Engagement: How Better Survey Design Leads to More Accurate DataData is an integral part of decision-making in any organization. Companies that have access to accurate data are better equipped to make...
Mar 14, 202313 minEngaging Survey Inputs: The Key to Better Market Research SurveysMarket research surveys play a critical role in gathering information and insights about customer behavior, preferences, and opinions....