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  • Matt Seltzer

Are You Guilty of Conducting Boring Market Research Surveys? Here's How to Make Them Better!


We've all been there: you get a survey request in your inbox, and you can barely muster the enthusiasm to open it. But when it comes to market research, boring surveys can lead to inaccurate results, missed opportunities, and wasted time and resources.


Boring surveys can lead to inaccurate results, missed opportunities, and wasted time and resources in market research. To create a better survey, it's important to grab the respondent's attention with a hook, keep the survey short and sweet, be creative with interactive elements and add some personality, and consider offering incentives to motivate participation. Creating a better survey can lead to more accurate data, actionable insights, and a higher response rate, which can help to ensure that your research is accurate and reflective of your audience.


When market research respondents are engaged and focused, they're more likely to give thoughtful, honest answers, which can lead to more accurate results. A survey that leaves an impression is more likely to inspire action or behavior change, which can help you make better decisions based on the results. So the next time you're conducting market research, remember to inject some personality and creativity into your surveys to get more representative data and make better decisions for your business.



Here's how to make your surveys more engaging, and why it matters:


The Problem with Boring Surveys:

Boring surveys can have significant negative impacts on market research. When a survey is dull or too long, respondents may not read the questions carefully or may skip them altogether, leading to inaccurate data and missed opportunities to gather valuable insights. A survey that fails to capture the respondent's interest is less likely to elicit thoughtful, honest answers, which can result in skewed data and missed opportunities to get a deeper understanding of your audience.


Moreover, a survey that doesn't leave an impression is unlikely to inspire any action or behavior change, making it difficult to make decisions based on the results of the survey. Inaccurate or incomplete data can lead to missed opportunities, wasted resources, and ineffective marketing strategies. Therefore, creating an engaging and effective survey is critical to ensure that your market research is accurate, representative, and useful for making informed decisions for your business.


Here's the problems with boring surveys:


  • They're Skimmable: When a survey is too long or too dull, respondents may not read the questions carefully or may skip them altogether.

  • They're Uninspiring: If a survey doesn't capture the respondent's interest, they're less likely to give thoughtful, honest answers.

  • They're Forgettable: A survey that doesn't leave an impression is unlikely to inspire any action or behavior change.


Inaccurate, incomplete, and ineffective market research can result from conducting boring surveys. When a survey is too long, unengaging, or fails to leave an impression, respondents may skip questions or provide insincere answers. This can lead to missed opportunities, wasted resources, and ineffective marketing strategies. However, creating a better survey can elicit more accurate and representative data, inspire action or behavior change, and lead to more successful outcomes for your business.


By using attention-grabbing headlines, creative interactive elements, and adding a touch of personality, market researchers can make surveys more engaging and memorable for their respondents. Therefore, it is essential to create surveys that not only capture the attention of the respondent but also inspire thoughtful and honest responses to get the most out of your market research.



The Solution: How to Create a Better Survey

An engaging survey is one that captures the attention of the respondent and encourages them to participate fully. A better survey might include creative interactive elements like sliders, multiple-choice questions, or images to break up the monotony of a traditional survey. A hook, such as an attention-grabbing headline or image, is also an effective way to pique the respondent's interest and encourage them to engage with the survey. Adding some personality or humor can make the survey more memorable, and offering an incentive or reward can help motivate respondents to participate fully.


Engaging surveys produce better market research results because they elicit more thoughtful and honest responses from the respondents. When respondents are engaged and focused, they are more likely to provide high-quality data that accurately reflects their opinions and preferences. This can lead to more accurate and representative data, actionable insights, and better decisions based on the results. Moreover, an engaging survey is more likely to be completed, leading to a higher response rate and more representative data.


Here's 5 tips to write a better survey for market research:


  1. Start with a Hook: Use an attention-grabbing headline or image to pique the respondent's interest and encourage them to engage with the survey.

  2. Keep it Short and Sweet: Avoid long, meandering surveys that are more likely to be abandoned. Focus on the most important questions and keep it concise.

  3. Be Creative: Use interactive elements like sliders, multiple-choice questions, and images to break up the monotony of a traditional survey.

  4. Add Some Personality: Inject some humor or personality into the survey to make it more engaging and memorable.

  5. Use Incentives: Consider offering respondents a reward or incentive for completing the survey, which can help motivate them to participate.


Companies should always be thinking about writing better surveys when conducting marketing because accurate market research is critical to making informed decisions for their business. Engaging surveys that capture the attention of the respondents are more likely to elicit honest and thoughtful responses, which can help companies understand their audience better and make more informed decisions. By taking the time to write better surveys that are engaging and creative, companies can ensure that they are getting the most out of their market research and making informed decisions that will lead to better outcomes for their business.



When conducting a market research survey, working with a great marketing research partner is essential to get the best results. A market research vendor with expertise in creating engaging surveys and generating actionable insights can make all the difference in making informed decisions for your business. By partnering with a marketing research partner, you can ensure that your market research surveys are effective, accurate, and reflective of your audience. Instead of searching for "market research surveys near me," finding a reliable partner with experience in market research can help you achieve your research goals and generate meaningful outcomes for your business.


Why a Better Survey Matters

Firstly, a better survey matters when conducting marketing research because it elicits more accurate data. When respondents are engaged and interested in the survey, they are more likely to provide thoughtful, honest answers that accurately reflect their opinions and preferences. On the other hand, boring surveys can lead to inaccurate data because respondents may not read the questions carefully or may skip them altogether. Therefore, writing a better survey can help ensure that the data collected is accurate and useful for making informed decisions.


Secondly, a better survey matters because it leads to more actionable insights. When a survey captures the respondent's interest and leaves an impression, it is more likely to inspire action or behavior change. This can help companies make better decisions based on the results of the survey, which can lead to more successful outcomes for their business. In contrast, a survey that fails to leave an impression may not inspire any action or behavior change, making it difficult to make decisions based on the results.


Lastly, a better survey matters because it leads to a higher response rate. When a survey is engaging and creative, respondents are more likely to complete it, leading to a higher response rate and more representative data. On the other hand, a boring survey may be abandoned or skipped, resulting in incomplete data that is not representative of the target audience. Therefore, writing a better survey can help ensure that the market research is accurate, representative, and useful for making informed decisions for the business.


When you write a better survey for market research, you can expect:


  • More Accurate Results: When respondents are engaged and focused, they're more likely to give thoughtful, honest answers, which can lead to more accurate results.

  • More Actionable Insights: A survey that leaves an impression is more likely to inspire action or behavior change, which can help you make better decisions based on the results.

  • Better Response Rates: A more engaging survey is more likely to be completed, which can lead to a higher response rate and more representative data.


A better survey matters when conducting marketing research because it elicits more accurate data, leads to more actionable insights, and results in a higher response rate. By taking the time to create an engaging and creative survey that captures the interest of the respondent, companies can ensure that they are getting the most out of their market research and making informed decisions that will lead to better outcomes for their business.



Creating a better survey is not only more fun, but it can also lead to better results, more actionable insights, and a higher response rate. So the next time you're conducting market research, remember to inject some personality and creativity into your surveys - your respondents will thank you for it!


Revolutionize Your Market Research with Intuify: Get Engaging Surveys and Actionable Insights Today!

If you want to use better surveys and get the best market research outputs for your business, working with Intuify is the way to go. By using Intuify's innovative technology and expert team, businesses can create engaging and creative surveys that elicit accurate data, leading to more actionable insights and better decisions for their business. Additionally, Intuify's market research outputs, such as creative briefs, audience personas, journey maps, concept testing results, interactive dashboards, and exciting presentations, provide businesses with the necessary tools to fully understand their audience and make informed decision based on the results.


Therefore, if your business wants to stand out in today's competitive market, it is essential to use the latest tools and technology available. By working with Intuify, businesses can not only create engaging surveys but also gain a deeper understanding of their audience and make informed decisions based on the results. Don't settle for boring surveys and inaccurate data. Contact Intuify today to revolutionize your market research and take your business to the next level!


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