Jul 10, 20231 minChatGPT: The biggest change to marketing research since the internetIn July, our CEO, Kevin Karty, was asked by Quirk's Media to write an article on the impacts of ChatGPT in the field of market research....
Jul 7, 20237 minThe Impact of Cognitive Bias on Research Survey Responses: A Deep Dive into System 1 and System 2Unlock the power of cognitive science in survey design. Dive into our insights on System 1 and System 2 thinking for better results
Jul 1, 20234 minBringing Laughter to the Market: Celebrating International Joke Day with 10 Market Research Jokes Work in market research? Need a laugh? Then let's celebrate International Joke Day together!
Mar 22, 20236 minThe Power of Engagement: How Better Survey Design Leads to More Accurate DataData is an integral part of decision-making in any organization. Companies that have access to accurate data are better equipped to make...