market research

ChatGPT: The biggest change to marketing research since the internet

In July, our CEO, Kevin Karty, was asked by Quirk's Media to write an article on the impacts of ChatGPT in the field of market research....

The Impact of Cognitive Bias on Research Survey Responses: A Deep Dive into System 1 and System 2

Unlock the power of cognitive science in survey design. Dive into our insights on System 1 and System 2 thinking for better results

Bringing Laughter to the Market: Celebrating International Joke Day with 10 Market Research Jokes

Work in market research? Need a laugh? Then let's celebrate International Joke Day together!

The Power of Engagement: How Better Survey Design Leads to More Accurate Data

Data is an integral part of decision-making in any organization. Companies that have access to accurate data are better equipped to make...

Engaging Survey Inputs: The Key to Better Market Research Surveys

Market research surveys play a critical role in gathering information and insights about customer behavior, preferences, and opinions....

10 Scenarios When Marketers Should Consider Using Market Research Surveys, Updated for 2023

Do you work in marketing? Do you need to conduct market research? Check out these 10 scenarios to see if you're in one now!

There Are Only Three Types of Marketing, and We Still Aren't Using Them Correctly in 2023

Marketing has evolved rapidly over the past few years, and as we enter 2023, it's more important than ever to understand the different...

Are You Guilty of Conducting Boring Market Research Surveys? Here's How to Make Them Better!

Are you writing boring surveys? Do you know? Find out how to write an engaging survey that gets you the market research data you need!

Avoiding Data Disaster: How to Ensure Your Surveys Yield Accurate Results

If you're conducting a market research survey, you need to make sure you get accurate results. Follow this advice for better research!

Getting to the Heart of Survey Engagement: How to Write the Best Survey Ever

Conducting a survey isn't enough. You need to write a better survey to get the right data. Read this article for tips!

Unlocking Success: Why Public Relations Pros Need Market Research to Craft Effective Strategy

In today's competitive business environment, effective communication and strategic planning are essential for companies to succeed....

Did You Know Your Customers HATE Taking Surveys? Here’s Why, and How You Can Solve It!

Surveys play a critical role in the world of marketing. By gathering information directly from customers, businesses can gain valuable...

Screw Market Research: Here’s Why You Need Better Survey Engagement First!

Market research is a crucial aspect of any business, as it provides valuable insights into customer preferences and trends. However, with...