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  • Matt Seltzer

Unlocking Success: Why Public Relations Pros Need Market Research to Craft Effective Strategy


In today's competitive business environment, effective communication and strategic planning are essential for companies to succeed. Public relations (PR) professionals play a critical role in crafting and disseminating a company's message, and understanding the needs and preferences of their target audience is vital to this process. Market research surveys are a powerful tool that PR professionals can use to gather valuable insights and data to inform their communication strategies.


A market research survey is a type of marketing research survey that involves collecting data from a sample of the target audience to better understand their opinions, behaviors, and needs. By conducting a market research survey, PR professionals can gain valuable insights into how their target audience perceives their company, products, or services. This information can be used to shape a company's messaging and communication strategies to better resonate with its target audience.


Market research surveys can also help PR professionals to identify new opportunities or areas for improvement. For example, a survey might reveal that customers are dissatisfied with a particular aspect of a company's product or service, providing an opportunity to address the issue and improve customer satisfaction. Alternatively, a survey might reveal that customers are interested in a new product or service, indicating a potential market opportunity that the company can capitalize on.


Overall, the use of market research surveys can help PR professionals to make informed decisions and develop more effective communication strategies. By gaining a deeper understanding of their target audience, PR professionals can craft messaging that resonates with their audience, identifies opportunities for growth, and ultimately helps their company to succeed in a competitive marketplace.


Intuify speaks at the Public Relations Society of America, Sierra Nevada chapter's monthly luncheon.

Matt Seltzer, SVP of Market Research and Strategy at Intuify, spoke at the PRSA Sierra Nevada chapter's February 2023 luncheon on February 16, 2023. The presentation focused on the importance of market research in the public relations (PR) industry.


During the presentation, Seltzer emphasized that market research is a critical tool for PR professionals to understand their target audience and develop effective communication strategies. He discussed how market research surveys can be used to gather data on customer preferences, opinions, and behavior, and how this information can be used to shape messaging and improve overall communication efforts.


"Market research is key to developing successful PR strategies," said Seltzer. "By understanding the needs and preferences of your target audience, you can develop messaging that resonates and creates engagement."


Continue reading: Intuify speaks to market research students at the University of Nevada, Las Vegas.


Intuify CEO Kevin Karty was pleased to have Seltzer share his insights with the PRSA Sierra Nevada chapter. "Matt is a seasoned marketing professional with extensive experience in market research and strategy," said Karty. "His expertise has helped our clients to better understand their target audience and develop effective communication strategies."

Karty also noted the importance of market research in driving business growth. "Market research surveys can help identify new opportunities and areas for improvement, providing valuable insights for companies looking to expand their offerings," he said.


Overall, the presentation highlighted the value of market research in the PR industry and how it can be used to inform effective communication strategies. As companies continue to compete in a rapidly changing business environment, it's clear that market research will play a critical role in their success.


Public Relations professionals need to be conducting market research surveys. Here's why!

In today's hypercompetitive business environment, public relations (PR) and strategic communications professionals need to develop effective strategies that are informed by data-driven insights. Market research surveys can provide the necessary information to help PR and communications teams create targeted messaging that resonates with their target audience.


By conducting market research surveys, PR and communications professionals can better understand their audience's preferences, opinions, and behavior, which can inform strategic planning and the creation of compelling content. For example, a market research survey can help identify which channels and mediums their target audience is most likely to engage with, such as social media, email, or print. This information can be used to create content that is tailored to their audience's preferred channels and formats, leading to more effective communication and engagement.


Market research surveys can also help PR and communications professionals to track the success of their messaging and overall strategy. By collecting data on key performance indicators such as open rates, click-through rates, and conversion rates, they can measure the impact of their campaigns and make informed decisions about how to optimize their messaging and tactics going forward.


Seltzer emphasizes the importance of using market research surveys to inform PR and communications strategies. "Market research surveys can provide a wealth of data and insights that are critical to crafting effective communication strategies," said Seltzer. "By using market research to inform their strategy, PR and communications professionals can better understand their audience and create content that resonates."


Karty also emphasizes the value of market research in driving business growth. "Market research surveys can help identify new opportunities and areas for improvement, providing valuable insights for companies looking to expand their offerings," he said.


Continue reading: Did you know your customers hate taking surveys? Here's what you can do to solve that challenge!


In today's rapidly changing business environment, the use of market research surveys has become essential for PR and communications professionals to stay competitive and deliver effective messaging. By understanding their target audience and collecting data on key performance indicators, PR and communications teams can create targeted, compelling content that drives engagement and delivers results.


Surveys for content: the secret marketing tactic most strategic communicators are forgetting about!

Public relations and marketing professionals are constantly seeking new ways to produce original content that is relevant and engaging to their target audience. One effective way to achieve this is through the use of market research surveys. Surveys can provide valuable insights into consumer behavior and preferences, and can be used to create original content that captures the attention of your audience. In this article, we will explore how public relations and marketing professionals can use surveys to produce their own original content.


1. Identify Your Target Audience

The first step in creating a survey for original content is to identify your target audience. This can be done by analyzing your existing customer data or conducting market research to identify the demographic, geographic, and psychographic characteristics of your target audience. Knowing your audience will help you craft questions that are relevant to their interests, needs, and preferences.


2. Choose a Topic

Once you have identified your target audience, the next step is to choose a topic for your survey. The topic should be relevant to your audience and should be something that they are interested in. It could be a product or service that you offer, a trend in your industry, or a social issue that is important to your audience.


3. Craft Your Questions

Crafting the questions for your survey is one of the most important steps in the process. Your questions should be clear, concise, and relevant to your topic. They should also be unbiased and avoid leading your respondents in any particular direction. You can use a mix of open-ended and closed-ended questions to gather both quantitative and qualitative data.


4. Distribute Your Survey

Once you have crafted your survey questions, the next step is to distribute the survey to your target audience. You can use various channels such as social media, email, your website, or paid surveys to distribute the survey. You should also include a brief introduction explaining the purpose of the survey, the estimated time to complete it, and any incentives for participation.


5. Analyze the Data

Once you have collected the data from your survey, the next step is to analyze the data. You can use various tools such as Excel, Google Sheets, or specialized survey tools to analyze the data. You should look for trends and patterns in the data and use this information to draw conclusions and insights.


6. Create Original Content

The final step in the process is to create original content based on the insights and conclusions from your survey data. This could be in the form of a blog post, infographic, white paper, or a social media post. Your content should be engaging, relevant, and provide value to your target audience. You can also use the insights from your survey to inform your overall marketing and public relations strategy.


Surveys can be a powerful tool for public relations and marketing professionals to create their own original content. By identifying your target audience, choosing a relevant topic, crafting your questions, distributing the survey, analyzing the data, and creating original content, you can produce content that resonates with your audience and establishes your brand as a thought leader in your industry.


Unlock the Power of Market Research with Intuify: Book a Demo Today to Supercharge Your PR Strategy

Market research is an essential component of any successful public relations strategy. By conducting thorough market research, businesses can better understand their target audience, identify key trends, and gain valuable insights into consumer behaviors and preferences. This information can then be used to inform the development of targeted PR campaigns, messaging, and outreach efforts that resonate with the intended audience.


At Intuify, we understand the importance of market research in public relations and offer comprehensive research solutions to help businesses make informed decisions. Our platform combines advanced data analysis techniques with powerful visualization tools to help businesses gain a deep understanding of their audience and the market as a whole. With our intuitive platform and expert support, businesses can quickly and easily access the insights they need to develop effective PR campaigns and drive meaningful results.


If you're interested in learning more about how Intuify can help your business succeed with market research, we'd love to chat. Book a demo with us today to see our platform in action and discover how our solutions can benefit your business. Let us help you unlock the power of market research and achieve your PR goals.


Click here to book a free demo!

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