I have a lot of smart friends in consulting and finance. I have even more friends in data science, market research, and analytics. So...

My friend works for a company that just ran a survey on their entire client base to guide 2021 strategy. They spent money and precious...

Increasingly, I worry the answer might be no. The image below is yet another piece of evidence as to why – one that I find deeply...

Most brand equity research still uses lists of words with check boxes and 5 point ratings grids. The world has changed, so we're changing...

Our Mission is to tap into the cognitive and emotional process that drive actual consumer behavior, and to do it cost effectively and at...

Bold claim, eh? I could write a long blog post, but I think you'll enjoy this fun video more. Let us know what you think in the comments!

Have you ever written a survey and felt your stomach sink when you ran it through an automated review? Maybe you knew it was a bit long,...

Experts now tell us that 95% of our decisions are made at the unconscious level, and that most of our conscious thought has little impact...