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News and Views
Check out the latest news in the market research world.


Book Review: Using Behavioral Science to Drive Customer Action
From the desk of Julie Kurd: Are you curious about how behavioral science can help turn consumer hesitation into action? I recently...
Apr 17


The Wall of Constraints: Why Your Model Might Be Lying to You
You know the phrase: there are lies, damn lies, and statistics. Â But there's a lesser-known cousin: lies, statistics, and... constraints....
Apr 16


What Happens When We Get Surveys Right?
Tune in to the full conversation with Kevin:🎧 Listen here Market researchers know the mechanics of surveys inside and out. We obsess...
Apr 11
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