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The next 10 years will bring a dramatic change in market research.

Check here to keep up with some of the latest trends.

Are Insights Teams Driving More Innovation?

And are PE-backed companies more agile? As I mentioned in Part 1, Quirks NYC was fantastic! I was particularly impressed by the new focus...

Quirks 2022 NYC: Personal Highlights Part 1

It was awesome! There was tremendous energy and enthusiasm and a lot of great ideas and people. Quirks actually SOLD OUT the conference...

What Consultants and Researchers Can Teach Each Other

I have a lot of smart friends in consulting and finance. I have even more friends in data science, market research, and analytics. So...

How to ask great survey questions (and get real answers)

My friend works for a company that just ran a survey on their entire client base to guide 2021 strategy. They spent money and precious...

Brands, Politics, Religion, and Sports: Is there a WE without a THEM?

Increasingly, I worry the answer might be no. The image below is yet another piece of evidence as to why – one that I find deeply...

The Brand Equity Solution You Always Wanted

Most brand equity research still uses lists of words with check boxes and 5 point ratings grids. The world has changed, so we're changing...

Surveys That Aren't Surveys!

Our Mission is to tap into the cognitive and emotional process that drive actual consumer behavior, and to do it cost effectively and at...

The Most Sophisticated Path to Purchase Solution Ever Developed

Bold claim, eh? I could write a long blog post, but I think you'll enjoy this fun video more. Let us know what you think in the comments!

Making the Impossible Easy

Have you ever written a survey and felt your stomach sink when you ran it through an automated review? Maybe you knew it was a bit long,...

The Power of the Preconscious

Experts now tell us that 95% of our decisions are made at the unconscious level, and that most of our conscious thought has little impact...