Sep 154 minKevin Karty Illuminates the Insights Association's North Atlantic ChapterSeptember 14 was not just another day in the busy calendars of market research professionals. It stood out vividly for hosting an event...
Jul 101 minChatGPT: The biggest change to marketing research since the internetIn July, our CEO, Kevin Karty, was asked by Quirk's Media to write an article on the impacts of ChatGPT in the field of market research....
Jul 77 minThe Impact of Cognitive Bias on Research Survey Responses: A Deep Dive into System 1 and System 2Unlock the power of cognitive science in survey design. Dive into our insights on System 1 and System 2 thinking for better results
