Written by, Kevin Karty,  Founder and CEO of Intuify I'm not sure what's more interesting - which domains LLMs cite the most, or how fast they can change. One of the key reasons advocates like Simulated Respondents was that it had lower risk of bias or fraud than online panels. So, about that... First, check out the data sources for key LLM models. Consider Reddit, for example. I personally love Reddit, but it's not exactly the "average" person. Something like 99% of the cont

By CEO, Kevin Karty I was planning on writing up the top presentations from TMRE, but there were way too many sessions.  Instead, here’s a review of some sessions I found particularly thought-provoking and along with what I learned from each. If your presentation isn't here, it's probably because I met an old friend on the way there and got sidetracked. Sekisui Takes "Live Experience" Seriously Thought 1: Deep Understanding Matters More Than Ever Years ago, Procter & Gamble p

The Intuify team is heading to Las Vegas, October 28–30 , for The Market Research Event (TMRE) and we’re ready to connect with the industry’s best and brightest. Why We’re Excited This year’s TMRE is all about transformation: faster data, smarter analytics, and more human ways of understanding consumers. At Intuify, that’s our wheelhouse. We’re pioneering voice-based, behavioral-science-driven research  that captures how people actually think, not just what they click. Inste