From the desk of CEO, Kevin Karty. With the advent of LLMs, it seems that pop intelligentsia has turned against heroes of the last decade. Alas, Mr. Gladwell, we will miss you. In the breathless AI-driven news cycle, when was the last time you heard pop science media expounding on the importance of understanding Outliers? Remember when Outliers were all the rage and every Keynote Address at a conference touched on them in some way? That's not to say that anyone is challenging

Written by, Kevin Karty, Founder and CEO of Intuify I'm not sure what's more interesting - which domains LLMs cite the most, or how fast they can change. One of the key reasons advocates like Simulated Respondents was that it had lower risk of bias or fraud than online panels. So, about that... First, check out the data sources for key LLM models. Consider Reddit, for example. I personally love Reddit, but it's not exactly the "average" person. Something like 99% of the cont

By CEO, Kevin Karty I was planning on writing up the top presentations from TMRE, but there were way too many sessions. Instead, here’s a review of some sessions I found particularly thought-provoking and along with what I learned from each. If your presentation isn't here, it's probably because I met an old friend on the way there and got sidetracked. Sekisui Takes "Live Experience" Seriously Thought 1: Deep Understanding Matters More Than Ever Years ago, Procter & Gamble p