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  • Matt Seltzer

10 Scenarios When Marketers Should Consider Using Market Research Surveys, Updated for 2023




A few years ago, our SVP, Matt Seltzer, wrote a great article called 10 Marketing Situations When Marketers Should Use a Market Research Survey. That article is now one of the top articles on marketing research on Google, and it’s why we wanted to update it again for 2023!

The article explains the importance of using a market research survey in different marketing situations. The article highlights that market research surveys are a tool used to gather data about consumer behavior, preferences, and perceptions and can take many forms. The article goes on to list ten marketing situations in which using a market research survey is recommended, including when launching a new product, assessing brand awareness, evaluating brand perception, and measuring the effectiveness of a marketing rebrand or new brand launch. The article also highlights the benefits of working with a market research partner.



For those who don’t know, Matt and his original team, S2, merged with Intuify at the beginning of the year, and since then we’ve done some truly incredible work together! You can learn more about our merge with S2 here.


So, now that we’re in 2023, we wanted to make sure marketers had even more incredible insights surrounding the importance of conducting marketing research surveys for the purpose of marketing.





10 Market Research Survey Scenarios Marketers Need to Know, Updated for 2023

Market research surveys can provide valuable insights for marketers, helping them make informed decisions about their target audience and marketing strategies. Here are 10 scenarios where a market research survey could be beneficial:


  1. Launching a new product: Understanding consumer preferences and buying behavior is crucial when launching a new product. A market research survey can help gather this information.

  2. Rebranding: Rebranding can have a significant impact on a company's image and reputation. A market research survey can provide valuable insights into how a rebrand will be perceived by consumers.

  3. Determining target audience: Understanding your target audience is key to creating an effective marketing campaign. A market research survey can help identify your target audience's demographics, behaviors, and preferences.

  4. Measuring brand awareness: Knowing how well your brand is recognized can help you understand the effectiveness of your marketing efforts. A market research survey can measure brand awareness among your target audience.

  5. Assessing customer satisfaction: Measuring customer satisfaction can help you understand how well you're meeting their needs and identify areas for improvement.

  6. Understanding consumer behavior: Understanding consumer behavior and motivations is imperative to developing effective marketing strategies. A market research survey can help gather this information.

  7. Testing new marketing strategies: Before implementing a new marketing strategy, it's important to understand how it will be received by your target audience. A market research survey can provide valuable insights.

  8. Evaluating the competition: Understanding your competitors and their strategies can help you stay ahead of the competition. A market research survey can provide valuable information about your competitors' strengths and weaknesses.

  9. Identifying market trends: Understanding market trends can help you stay ahead of the curve and make informed decisions about your marketing strategies. A market research survey can provide valuable insights into current market trends.

  10. Improving customer loyalty: Maintaining customer loyalty is important for long-term success. A market research survey can help you understand what motivates your customers to stay loyal and identify areas for improvement.


Market research surveys can provide valuable insights for marketers in a variety of scenarios. Consider using a market research survey to make informed decisions about your target audience, marketing strategies, and overall business success.


Why Conducting a Market Research Survey is Critical for Launching a New Product


Introducing a new product to the market is a significant investment and requires careful planning. To ensure the success of your launch, it's essential to have a deep understanding of your target audience and their preferences. This is where a market research survey can help. A market research survey can provide valuable insights into consumer behavior, preferences, and buying patterns, helping you develop a successful marketing strategy.



Conducting a market research survey is a crucial step in the marketing research process. A market research survey can help you:


  • Identify your target audience: Understanding who your target audience is and what they're looking for in a product is key to creating a successful marketing strategy. A market research survey can help you gather information about your target audience's demographics, behaviors, and preferences.

  • Measure consumer interest: Before launching a new product, it's essential to know if there's demand for it in the market. A market research survey can help measure consumer interest in your new product.

  • Determine consumer needs: Knowing what your target audience is looking for in a product is essential to developing a product that meets their needs. A market research survey can help you understand consumer needs and preferences.

  • Evaluate the competition: Understanding your competition and their strategies is crucial to staying ahead of the curve. A market research survey can provide valuable insights into your competitors' strengths and weaknesses.

  • Assess the market potential: Launching a new product is a significant investment, and it's essential to understand the potential for success in the market. A market research survey can help assess the market potential for your new product.

  • Refine your marketing strategy: A market research survey can provide valuable information about consumer preferences, behaviors, and buying patterns, helping you refine your marketing strategy.


Conducting a market research survey is major-must-do for launching a new product because it helps businesses understand consumer behavior, preferences, and needs. The insights gained from a market research survey can inform product development, packaging, pricing, and marketing strategies, leading to a more successful product launch. By gathering data directly from potential customers, businesses can make informed decisions about their product, increase the chances of a successful launch, and avoid costly mistakes.


Why a Market Research Survey is Vital for Conducting a Marketing Rebrand or Launching a New Brand


Conducting a marketing rebrand or launching a new brand is a significant investment that requires careful planning. It's essential to have a deep understanding of your target audience and their perceptions of your brand. A market research survey can provide valuable insights into these perceptions, helping you make informed decisions about your marketing rebrand or new brand launch.


A market research survey is a tool used to gather data about consumer behavior, preferences, and perceptions. Market research surveys can take many forms, including online surveys, phone surveys, or in-person interviews.



Conducting a market research survey is an important step in the rebranding or new brand launch process. A market research survey can help you:


  • Assess brand awareness: Understanding how well your brand is recognized by your target audience is vital to developing an effective marketing strategy. A market research survey can measure brand awareness among your target audience.

  • Evaluate brand perception: Knowing how your target audience perceives your brand is essential to making informed decisions about your marketing rebrand or new brand launch. A market research survey can provide valuable insights into brand perception.

  • Identify target audience preferences: Understanding your target audience's preferences is imperative to creating an effective marketing strategy. A market research survey can help identify your target audience's preferences and behaviors.

  • Test new branding concepts: Before launching a marketing rebrand or new brand, it's essential to understand how it will be received by your target audience. A market research survey can provide valuable insights into the potential success of your marketing rebrand or new brand launch.

  • Measure the effectiveness of your marketing rebrand or new brand launch: After conducting a marketing rebrand or launching a new brand, it's important to measure its effectiveness. A market research survey can help you gather data on the impact of your marketing rebrand or new brand launch.


Working with a market research partner can bring many benefits to your marketing rebrand or new brand launch process. A market research partner can help you design and conduct a market research survey, analyze the data, and interpret the results. A market research partner can also provide valuable insights and recommendations to help you make informed decisions about your marketing rebrand or new brand launch.


Conducting a market research survey is a necessary step in the marketing rebrand or new brand launch process. A market research survey can provide valuable insights into consumer behavior, preferences, and perceptions, helping you make informed decisions about your marketing strategy. Consider working with a market research partner to ensure the success of your marketing rebrand or new brand launch.


Why a Market Research Survey is Vital for Determining a Marketing Target Audience

Market research is an important aspect of marketing that helps businesses understand their target audience and tailor their marketing strategies accordingly. By conducting a market research survey, you can gather valuable insights that can improve the effectiveness of your marketing efforts and lead to increased success.




  • Improved Customer Understanding: A market research survey allows you to gather information about your potential customers’ needs, preferences, and behaviors. This information can help you better understand your target audience, which is pivotal in determining the best approach to reach them.

  • Better Segmentation: By collecting data through a market research survey, you can segment your target audience into smaller groups based on common characteristics such as demographics, psychographics, and behaviors. This will allow you to tailor your marketing messages to the specific needs and desires of each segment, leading to a more targeted and effective marketing campaign.

  • Increased Relevance: By conducting a market research survey, you can ensure that your marketing messages are relevant and appealing to your target audience. This can lead to higher levels of engagement, increased brand awareness, and ultimately, higher sales.

  • Better Allocation of Resources: By understanding your target audience, you can allocate your marketing resources more effectively, ensuring that your budget is being used to reach the right people in the most efficient way possible.


Conducting a market research survey is an essential step in determining your target audience for marketing. By gathering valuable insights, you can tailor your marketing messages, allocate resources effectively, and ultimately, achieve a more successful marketing campaign.


Market Research Surveys for Brand Awareness: The Secret to Marketing Success Unlocked!


Measuring brand awareness is a critical component of any marketing strategy. It helps businesses understand the strength and reach of their brand, and make informed decisions about how to improve it. Conducting a market research survey is one of the most effective ways to measure brand awareness and gain valuable insights into your target audience.


Here are some reasons why you should conduct a market research survey to measure brand awareness:


  • Measure Awareness and Perception: A market research survey can help you understand the level of awareness and perception of your brand among your target audience. This information can provide valuable insights into how your brand is perceived, what makes it unique, and what changes need to be made to improve it.

  • Improve Brand Positioning: By understanding how your brand is perceived, you can make informed decisions about how to position it in the market. This can help you differentiate your brand from competitors and improve its overall visibility.

  • Gauge Effectiveness of Marketing Efforts: A market research survey can help you understand the impact of your marketing efforts on brand awareness. You can track changes in brand awareness over time and determine what marketing strategies are working best for your brand.

  • Inform Future Marketing Strategies: The insights gained from a market research survey can inform your future marketing strategies, helping you make better decisions about how to reach your target audience and improve your brand awareness.


Conducting a market research survey is a significant step in measuring brand awareness and gaining valuable insights into your target audience. By understanding the strength and reach of your brand, you can make informed decisions about how to improve it and achieve marketing success.


The Customer is Always Right: Why You Should Conduct a Market Research Survey for Satisfaction


Customer satisfaction is an important metric for any business. It measures how well a business is meeting the needs and expectations of its customers, and helps to identify areas for improvement. Conducting a market research survey is one of the most effective ways to measure customer satisfaction, and gain valuable insights into your target audience.



Here are some reasons why you should conduct a market research survey to measure customer satisfaction:


  • Improve Customer Loyalty: By understanding the level of customer satisfaction, you can identify areas for improvement and make changes to your products or services. This can lead to increased customer loyalty, repeat business, and positive word-of-mouth referrals.

  • Gain Valuable Feedback: A market research survey allows you to gather feedback from your customers, giving you insights into their thoughts, opinions, and experiences with your business. This feedback can help you make informed decisions about how to improve customer satisfaction and create a better customer experience.

  • Identify Trends: By conducting a market research survey, you can identify trends in customer satisfaction over time. This can help you understand the impact of changes you make to your business, and track progress towards meeting customer needs and expectations.

  • Increase Customer Engagement: By seeking feedback from your customers, you show them that you value their opinions and are committed to providing them with a high-quality experience. This can increase customer engagement and lead to a stronger relationship between your business and your customers.


Conducting a market research survey is a critical step in measuring customer satisfaction and gaining valuable insights into your target audience. By understanding the level of customer satisfaction, you can make informed decisions about how to improve your business and create a better customer experience.


Get Inside Their Heads: Why You Should Conduct a Market Research Survey to Understand Consumer Behavior


Understanding consumer behavior is essential for businesses to succeed. It helps companies understand why consumers make certain purchasing decisions, and what motivates them to buy. Conducting a market research survey is one of the most effective ways to understand consumer behavior, and gain valuable insights into your target audience.



Here are some reasons why you should conduct a market research survey to understand consumer behavior:


  • Gain Insights into Consumer Motivations: A market research survey allows you to gather information about what motivates consumers to make purchasing decisions. This information can help you better understand their needs and desires, and tailor your marketing messages accordingly.

  • Improve Customer Experience: By understanding consumer behavior, you can identify trends and make changes to your products or services to better meet the needs of your customers. This can lead to an improved customer experience, increased customer satisfaction, and repeat business.

  • Better Product Development: By conducting a market research survey, you can gather information about what consumers want and need from a product. This information can inform your product development strategy, leading to the creation of products that better meet the needs of your target audience.

  • Stay Ahead of the Competition: By understanding consumer behavior, you can stay ahead of the competition and identify opportunities to differentiate your products or services. This can help you stand out in the market and win over customers.


Conducting a market research survey is a crucial step in understanding consumer behavior and gaining valuable insights into your target audience. By understanding why consumers make purchasing decisions, you can make informed decisions about how to improve your products or services and stay ahead of the competition.


Market Research Magic: Why You Should Conduct a Survey Before Testing a New Marketing Strategy

Testing a new marketing strategy can be an exciting but risky endeavor. To ensure your strategy is effective and meets the needs of your target audience, it's important to conduct market research before launching a marketing strategy. Conducting a market research survey is one of the best ways to gather information about your target audience and ensure your marketing strategy is well-informed.



Here are some reasons why you should conduct a market research survey when testing or ideating a new marketing strategy:


  • Validate Your Ideas: A market research survey can help validate your ideas and assumptions about your target audience. By gathering data directly from your target audience, you can be confident that your marketing strategy is based on solid information, rather than just assumptions.

  • Get a Better Understanding of Your Target Audience: A market research survey allows you to gather information about the demographics, behaviors, and preferences of your target audience. This information can help inform your marketing strategy, and ensure that it resonates with your target audience.

  • Identify Opportunities: By conducting a market research survey, you can identify new opportunities to reach your target audience and understand what types of marketing tactics are most effective. This information can help you create a more effective marketing strategy, and achieve better results.

  • Avoid Wasted Resources: Testing a new marketing strategy can be expensive, both in terms of time and money. Conducting a market research survey beforehand can help you avoid wasted resources by ensuring that your marketing strategy is based on solid information, and is tailored to meet the needs of your target audience.


Conducting a market research survey before testing a new marketing strategy is a vital step in ensuring your strategy is effective and well-informed. By gathering information about your target audience and understanding their needs, you can be confident that your marketing strategy will resonate with them and achieve your desired results.


Spy Game: Why You Should Conduct a Market Research Survey to Evaluate Your Competition


In today's competitive business landscape, it's essential to have a thorough understanding of your competition. Knowing what your competitors are doing, what their strengths and weaknesses are, and what their customers are saying about them can give you a significant advantage. Conducting a market research survey is one of the most effective ways to evaluate your competition and gain valuable insights.



Here are some reasons why you should conduct a market research survey when evaluating your competition:


  • Gain a Better Understanding of Your Competition: A market research survey allows you to gather information about your competitors and their offerings. This information can help you identify their strengths and weaknesses, and understand what makes them stand out in the market.

  • Identify Opportunities: By conducting a market research survey, you can identify opportunities in the market that your competitors may not be taking advantage of. This information can help you differentiate your offerings and position your business in a unique and advantageous way.

  • Stay Ahead of the Competition: By evaluating your competition, you can stay ahead of the curve and make changes to your offerings before your competitors do. This can help you stay relevant in the market and maintain a competitive edge.

  • Improve Customer Experience: By understanding what your customers are saying about your competitors, you can identify areas for improvement and make changes to your offerings to better meet the needs of your customers. This can lead to increased customer satisfaction, repeat business, and improved customer experiences.


Conducting a market research survey when evaluating your competition is an essential step in ensuring your business stays ahead of the curve and maintains a competitive edge. By gathering information about your competitors, you can make informed decisions about your offerings and position your business in a unique and advantageous way.


Trending Topics: Why You Should Conduct a Market Research Survey to Identify Market and Marketing Trends


In today's rapidly changing business landscape, staying on top of market and marketing trends is must for marketing success. Knowing what's happening in your industry, what your customers are saying, and what's driving their behavior can give you a significant advantage. Conducting a market research survey is one of the most effective ways to identify market and marketing trends and gain valuable insights.



Here are some reasons why you should conduct a market research survey when identifying market trends or marketing trends:


  • Stay Up-to-Date: A market research survey allows you to stay up-to-date on the latest market and marketing trends. By gathering information directly from your target audience, you can be confident that you are basing your marketing strategy on the latest information.

  • Identify Emerging Trends: By conducting a market research survey, you can identify emerging trends and changes in consumer behavior. This information can help you stay ahead of the curve and make informed decisions about your marketing strategy.

  • Adapt to Changes: A market research survey can help you understand how changes in your industry or the broader market are affecting your target audience. This information can help you adapt to these changes and make changes to your marketing strategy as needed.

  • Improve Customer Experience: By understanding market and marketing trends, you can identify areas for improvement and make changes to your offerings to better meet the needs of your customers. This can lead to increased customer satisfaction, repeat business, and improved customer experiences.


And remember, these truths are especially true when doing marketing during a recession.


Conducting a market research survey when identifying market and marketing trends is an essential step in ensuring your business stays ahead of the curve and maintains a competitive edge. By gathering information about your target audience and understanding the latest market and marketing trends, you can make informed decisions about your marketing strategy and improve your customer experience.


Why You Should Conduct a Market Research Survey to Improve Customer Loyalty

Customer loyalty is essential to the success of any business. Repeat customers are more likely to spend more and provide positive word-of-mouth recommendations, which can drive new business.




Conducting a market research survey is one of the most effective ways to improve customer loyalty and gain valuable insights. Here are some reasons why you should conduct a market research survey when improving customer loyalty:


  • Understand Your Customers: A market research survey allows you to gather information directly from your customers about their experiences and preferences. This information can help you understand their needs, motivations, and behaviors, which can inform your strategy for improving customer loyalty.

  • Identify Opportunities for Improvement: By conducting a market research survey, you can identify areas for improvement in your customer experience. This information can help you make changes to your offerings and customer interactions to better meet the needs of your customers and increase customer loyalty.

  • Evaluate Customer Satisfaction: A market research survey can help you evaluate the level of customer satisfaction with your offerings and customer interactions. This information can help you identify areas for improvement and make changes to your offerings and customer interactions to increase customer satisfaction and loyalty.

  • Measure the Impact of Changes: By conducting a market research survey before and after making changes to your offerings or customer interactions, you can measure the impact of these changes on customer satisfaction and loyalty. This information can help you refine your strategy and make additional changes as needed to further improve customer loyalty.


Conducting a market research survey when improving customer loyalty is an essential step in ensuring the success of your business. By gathering information directly from your customers, you can make informed decisions about your offerings and customer interactions, improve customer satisfaction, and increase customer loyalty.


What is Marketing Research?


Marketing research is the systematic gathering, recording, and analysis of data about the market, consumers, and competition. The goal of marketing research is to provide businesses with information to make informed decisions about their marketing strategies and improve their overall marketing performance. Marketing research can take many forms, including surveys, focus groups, observational studies, and more.


Marketing research can provide a wide range of benefits to businesses. For example, it can help businesses understand consumer behavior and preferences, identify market trends and changes, and evaluate the effectiveness of their marketing strategies. Marketing research can also provide valuable insights into consumer needs and motivations, which can help businesses create more targeted and effective marketing campaigns. In addition, marketing research can help businesses identify opportunities for improvement and make changes to their offerings and customer interactions to better meet the needs of their customers.


Conducting marketing research requires a systematic and structured approach. It begins with defining the research objectives, developing a research plan, and identifying the research methods to be used. Once the research is conducted, the data is analyzed and used to generate insights and recommendations. The results of marketing research can be used to inform marketing strategies, make decisions about product development, and improve customer satisfaction. Effective marketing research can be a valuable tool for businesses looking to increase their competitiveness and achieve their marketing goals.


Why Work with a Market Research Partner for Your Marketing Survey?

Working with an innovative market research partner to conduct a marketing survey can bring numerous benefits to your business. An innovative market research partner has the expertise, resources, and technology to design and conduct a survey that accurately captures the information you need to inform your marketing decisions. This can save you time, effort, and money, as well as provide you with more reliable and actionable insights.


In addition, an innovative market research partner is likely to be familiar with the latest methods, technologies, and best practices in marketing research. They can provide you with cutting-edge research methods, such as online surveys, mobile surveys, and social media research, that can help you reach a wider and more diverse audience. This can help you gain a deeper understanding of your target market, consumer behavior, and customer preferences, which can inform your marketing strategy and improve your overall marketing performance.


Intuify is the best market research partner for conducting a marketing survey. Our platform is designed to help businesses understand their target market and make informed decisions about their marketing strategy. With Intuify, you can access a wide range of research methods, including online surveys, mobile surveys, and social media research, to reach a diverse and representative sample of your target market. Our platform is easy to use and provides you with actionable insights in real-time, so you can make informed decisions quickly and effectively.


At Intuify, we understand the importance of accurate and relevant data in driving business success. That's why we offer a range of customization options, so you can design a survey that meets your specific research objectives. Our platform is user-friendly, and our team of experts is always available to help you every step of the way. Whether you're a small business or a large corporation, Intuify can help you achieve your marketing goals.


Book a demo today to see how Intuify can help you conduct a marketing survey that provides you with the insights you need to succeed. Our platform is designed to make market research easy, so you can focus on growing your business. Don't miss this opportunity to partner with the best market research partner for conducting a marketing survey – book your demo today.


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