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Why Your Company Should Be Conducting Market Research During a Recession



The global economy has been facing several challenges in recent months, and is now facing a worldwide recession. This has led to a decrease in consumer spending and a decrease in overall business activity. Despite this reality, however, market research is becoming even more important than ever, especially for brands facing challenges during this difficult economic time. Market research can help businesses make informed decisions to improve their competitiveness and profitability, and that’s exactly what brands should be doing during any time of economic uncertainty.


Market research is the process of collecting and analyzing data about target markets and consumers. It provides businesses with insights into consumer behavior, market trends, and competitor activities. In a recession, companies need to understand their customers' needs, preferences, and behaviors even more so they can stay ahead of their competition and increase their market share.


That’s why we’re always thinking about how to conduct the best survey for market research possible – because we love the brands we work with, and want to see them succeed, especially during a recession!


The top reasons why every company should be conducting market research during a recession.


Conducting market research during a recession is crucial for companies looking to improve their competitiveness and profitability. Great market research provides valuable insights into market trends and customer behavior, allowing businesses to make informed decisions and stay ahead of their competition. By investing in market research, companies can position themselves for success during a recession and beyond.


Here are some key reasons why companies should conduct market research during a recession:

  1. Identify Opportunities: Market research can help businesses identify new market opportunities that may arise during a recession. This could include identifying untapped market segments or entering new geographical markets.

  2. Monitor Market Changes: During a recession, market conditions are constantly changing. Market research allows companies to keep track of these changes and adjust their strategies accordingly.

  3. Make Informed Decisions: Market research provides businesses with data-driven insights that can inform their decisions, whether it's a new product launch, marketing strategy, or business plan.

  4. Stay Ahead of Competition: By conducting market research, companies can stay ahead of their competition and find ways to differentiate themselves. This could include identifying gaps in the market or finding new ways to meet customer needs.

  5. Enhance Customer Loyalty: Market research can help businesses understand their customers' needs, preferences, and behaviors. This knowledge can then be used to develop products and services that better meet the needs of their customers, leading to increased customer loyalty.


Conduct surveys to be better informed during a recession.


Market research is an essential tool for companies looking to make informed business decisions and stay ahead of the competition, and developing a survey for market research is one of the most commonly used methods for collecting data in our industry. Market survey research allows businesses to gather information from a large number of people in a cost-effective and efficient manner.


Surveys can be used to collect a variety of information, including customer opinions, preferences, and behaviors. They can also be used to gather information about market trends, competitor activities, and the effectiveness of marketing campaigns.


Some of most critical reasons why surveys play an important role in recession research include:

  • Surveys provide valuable insights: Surveys allow businesses to gather a wealth of information from a large number of people in a short amount of time. This information can provide valuable insights into customer needs, preferences, and behaviors, allowing businesses to make informed decisions.

  • Surveys are cost-effective: Surveys are a cost-effective way to gather data, as they can reach a large number of people without the need for expensive focus groups or in-depth interviews.

  • Surveys are easy to administer: Surveys can be administered online, by phone, or in person, making them easy to administer and collect data.

  • Surveys are customizable: Surveys can be tailored to meet the specific needs of a business, allowing them to collect the data they need to make informed decisions.

  • Surveys provide data-driven insights: The data collected from surveys can be analyzed to provide data-driven insights, which are essential for making informed business decisions.

Critical marketing strategy is taking place when thinking about surveys in market research; surveys provide businesses with valuable insights into customer needs, preferences, and behaviors. Surveys are also cost-effective, easy to administer, and customizable, allowing businesses to collect the data they need to make informed decisions.


Whether used alone or in combination with other research methods, surveys are an essential tool for companies looking to stay ahead of the competition and achieve success, especially when marketing during a recession.


Creating a survey is a crucial step in the marketing research process, as it allows organizations to gather valuable data and insights into their customers and market trends (even if that means you’re searching online for tips on how to create a survey in Google Forms). When selecting a market research company, it's important to choose one that is experienced in both survey research and marketing research, and has a well-established marketing research process in place. With the help of a reputable market research company, you can be confident that your survey research will result in valuable insights that can inform your business decisions and drive growth.



Great surveys are better than boring surveys.


We already know that surveys are a valuable tool for gathering information and collecting data, but not all surveys are created equal. A great survey can provide valuable insights and lead to actionable results, while a boring survey is likely to yield low response rates and lackluster results. That’s why it’s so important for our team at Intuify to always be creating the best surveys possible for every market research project we conduct.


A well-designed survey – one that is engaging and enjoyable to complete – is more likely to attract a higher response rate, as people are more likely to participate in a survey that they find interesting. These well-designed surveys also yield more accurate results; when people are engaged and interested in a survey, they are more likely to provide honest and accurate answers. A boring survey is more likely to result in inaccurate or incomplete responses, as people are less likely to put in the effort to answer thoughtfully.



This is especially true when conducting market research during a recession, when audiences are actively seeking more ways to stay engaged with their minds through technology.


Great surveys also yield better insights, asking the right questions in the right way, leading to more meaningful insights and data. Boring surveys are often poorly designed and fail to ask the right questions, resulting in less meaningful insights.


Finally, when audiences are motivated to participate in a survey, they are more likely to provide detailed and comprehensive answers, leading to better data. A boring survey, on the other hand, is more likely to result in short and vague answers, making it difficult to draw meaningful conclusions. A great survey is also more enjoyable for the person taking it, and a positive user experience can lead to increased participation rates in future surveys and a better relationship for the brand with the target audience.


As you can probably already tell, a great survey is better than a boring survey in every way possible, especially during a recession. A well-designed survey that is engaging and enjoyable to complete is more likely to attract a higher response rate, yield more accurate results, provide better insights and data, and increase the user experience.


By investing in a great survey, like the types of surveys we proudly develop at Intuify, brands can achieve better results and make informed decisions.



How to select a great market research partner for your brand.

When looking for a survey company near me, it's important to choose one that specializes in marketing research and has a proven track record of delivering high-quality results. A good survey company should have a deep understanding of what marketing research is, and be well-equipped with the latest market research tools to gather and analyze data effectively. They should also have a robust marketing research process in place, allowing them to provide insights and recommendations that are relevant, actionable, and drive growth.


Whether you need help conducting a customer satisfaction survey, employee engagement survey, or market research study, it's important to work with a survey company that has the expertise and resources to deliver results that meet your needs and exceed your expectations.


Your brand needs to conduct surveys before and during a recession, and here’s why!


In a time of economic uncertainty, it is more important than ever for brands to understand the needs and behaviors of their customers. This is why conducting surveys during a recession is critical for businesses looking to stay ahead of the competition and make informed decisions.


Surveys provide valuable insights into customer opinions, preferences, and behaviors, and are a cost-effective way to gather data from a large number of people. This information can be used to identify areas for improvement, as well as opportunities for growth and innovation.


Surveys also provide valuable insights into what customers are looking for in terms of products and services, allowing brands to better understand their needs and make informed decisions. Remember, what people want before and during a recession are often different, so keeping this accurate information top of mind is critical to your business, especially in 2023 and as we head into 2024.


During a recession, customer behaviors and needs also change rapidly. Surveys can help brands keep pace with these changes and make necessary adjustments to their products, services, and marketing strategies.


By understanding customer needs and behaviors, brands can stay ahead of the competition and make decisions that will help them remain competitive.


Surveys can also be used to measure the effectiveness of marketing efforts, allowing brands to make data-driven decisions and improve their marketing strategies.


Finally, surveys can provide valuable insights into market trends, allowing brands to identify opportunities for growth and innovation.


How to help your brand stay profitable during a recession.


Conducting surveys during a recession is critical for brands looking to stay ahead of the competition and make informed decisions. Surveys provide valuable insights into customer opinions, preferences, and behaviors, and are a cost-effective way to gather data from a large number of people.


By investing in market research, brands can better understand customer needs, adapt to changes, and identify opportunities for growth and success.


Could your business benefit from conducting an innovative, cutting-edge market research survey of your audience? We’d love to help! If you’d like to find out how Intuify can help your brand, be sure to contact us today!


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