In 2024 and 2025, AARP came to Intuify with a unique question: how do we gauge and measure how older adults think about, use, and might use in the future artificial intelligence?

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Intuify used groundbreaking jobs-to-be-done testing interfaces, alongside qualitative-at-scale technology, to implement a study that accurately addressed the unique attitudes and future-feelings of older adults toward AI.

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The results were compiled into a new research report available from AARP designed to help brands and organizations better reach older adults and talk about future technologies, and the methodology was co-presented at Quirk's New York, one of the most prolific market research conferences, in 2025.