The Ultimate Solution for

Jobs to Be Done

Intuify's Validated Solution

FINAL January JTBD One Pager - One Study, Twice the Value (8).png

FINAL January JTBD One Pager - One Study, Twice the Value (9).png

FINAL January JTBD One Pager - One Study, Twice the Value (4).png

Gut Response Swipe

Gut response swipe scoring that is 94% correlated with MaxDiff and 3X as fast to reduce fatigue and make room for other metrics like dissatisfaction, brand fit, and more.

Dual Question Interface

Test two or more metrics at the same time for each job / need, saving time and mental processing power for respondents.

The Challenges With Standard JTBD Studies

Jobs testing works best when it’s multi-dimensional, focusing on jobs that are important, unmet, and aligned with the brand - but traditional choice methods are overly rational and one-dimensional, often overlooking emotional drivers (which influence most decisions) while also penalizing complex functional jobs that are hard to communicate. Strong quantitative scores matter, but they must be paired with a clear understanding of the “why” behind them.

Giving Emotional and Complex Jobs a Voice

Rich media stimuli and System 1 methods give emotional or complex jobs a fair chance to win, unlike in discrete choice or other methods that favor functional or very simple jobs.

Standard Method

Word-based stimuli are tedious and fatiguing
Time consuming (15 to 20 screens), leaving less time for other questions
Single objective only (e.g., “importance”)
Biased toward functional needs
Gives us relative score ONLY – hard to carry learnings outside a single study, or even to compare segments on an absolute basis
Limited stimulus (short word phrase)
High drop-off rate

Our Method

FINAL January JTBD One Pager - One Study, Twice the Value (11).png

Highly engaging and stimulates dopamine to maintain engagement
More engaging and easier to understand
Takes half the time as MaxDif
94% correlated on primary score
Multiple metrics (Importance AND Difficulty)
Better at capturing emotional needs
Provides absolute score
Higher completion rates

Seamlessly Shift from Quant to Qual in the Same Study

We voice-validate every respondent to ensure real category users and get the real “why” behind the top performing jobs with AI-guided deep-dive voice questions

Deliverables

Our interactive decision tool lets your create quadrant maps for any subgroup you define, identifying jobs that are strategic focus, table stakes, and differentiators

Learn more about our deliverables

Case Study: AARP

Intuify has partnered with AARP to uncover how adults ages 50 feel about AI and how it will fit into their lives. Using the Jobs to Be Done Framework and our interfaces, AARP discovered key opportunities for AI, such as utilizing AI for health support networks and medications, which yield high interest among respondents. Respondents also felt strong about prioritizing AI for financial security and companionship.

Read AARP's article that dives deeper into our findings below!

Read Article