Directional Swipe Interface

The Directional Swipe Interface is a tool used to enhance matrix questions with cards that can be swiped up, left, right, and down. This interface is a specialized grid for three (or, if required four) response levels. It allows large imagery (like Jobs To Be Done statements, style images, or early-stage product concepts) to be displayed in full fidelity. User swipes are tactile and dopamine releasing to maintain engagement​ .