In 2024, Cotton USA came to Intuify with a unique challenge: how do you address both UX and market research with a very busy global audience in multiple languages?

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Intuify used groundbreaking qualitative-at-scale technology to implement a study that felt more like a conversation than a survey, allowing respondents to answer in their language, on any device, on their own time.

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The results helped Cotton USA enhance one of their most prolific tools, and the methodology was shared at one of the preeminent market research conferences in 2025.