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The Ultimate Solution for
Features and Claims
The Challenges With Standard Features and Claims Studies
​Jobs testing works best when it’s multi-dimensional, focusing on jobs that are important, unmet, and aligned with the brand - but traditional choice methods are overly rational and one-dimensional, often overlooking emotional drivers (which influence most decisions) while also penalizing complex functional jobs that are hard to communicate. Strong quantitative scores matter, but they must be paired with a clear understanding of the “why” behind them.
Intuify's Validated Solution
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Gut Response Swipe
Gut response swipe scoring that is 94% correlated with MaxDiff and 3X as fast to reduce fatigue and make room for other metrics like dissatisfaction, brand fit, and more.
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Brand Projection
Easily gauge associations between key features and you / your competitors.
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Dual Question Interface
Test two or more metrics at the same time for each feature / claim, saving time and mental processing power for respondents.
Giving Complex Features and Claims a Voice
Rich media stimuli and System 1 methods give complex features a fair chance to win, unlike in discrete choice or other methods that favor functional or very simple features or claims.
Standard Method
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Word-based stimuli are tedious and fatiguing
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Time consuming (15 to 20 screens), leaving less time for other questions
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Single objective only (e.g., “importance”)
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Biased toward functional needs
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Gives us relative score ONLY – hard to carry learnings outside a single study, or even to compare segments on an absolute basis
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Limited stimulus (short word phrase)
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High drop-off rate
Our Method
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Highly engaging and stimulates dopamine to maintain engagement
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More engaging and easier to understand
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Takes half the time as MaxDif
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94% correlated on primary score
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Multiple metrics (Importance AND Difficulty)
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Provides absolute score
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Higher completion rates
Seamlessly Shift from Quant to Qual in the Same Study
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We voice-validate every respondent to ensure real category users and get the real “why” behind the top performing features and claims with AI-guided deep-dive voice questions
