The Ultimate Solution for

Features and Claims

The Challenges With Standard Features and Claims Studies

Jobs testing works best when it’s multi-dimensional, focusing on jobs that are important, unmet, and aligned with the brand - but traditional choice methods are overly rational and one-dimensional, often overlooking emotional drivers (which influence most decisions) while also penalizing complex functional jobs that are hard to communicate. Strong quantitative scores matter, but they must be paired with a clear understanding of the “why” behind them.

Intuify's Validated Solution

Gut Response Swipe

Gut response swipe scoring that is 94% correlated with MaxDiff and 3X as fast to reduce fatigue and make room for other metrics like dissatisfaction, brand fit, and more.

Brand Projection

Easily gauge associations between key features and you / your competitors.

Dual Question Interface

Test two or more metrics at the same time for each feature / claim, saving time and mental processing power for respondents.

Giving Complex Features and Claims a Voice

Rich media stimuli and System 1 methods give complex features a fair chance to win, unlike in discrete choice or other methods that favor functional or very simple features or claims.

Standard Method

Word-based stimuli are tedious and fatiguing
Time consuming (15 to 20 screens), leaving less time for other questions
Single objective only (e.g., “importance”)
Biased toward functional needs
Gives us relative score ONLY – hard to carry learnings outside a single study, or even to compare segments on an absolute basis
Limited stimulus (short word phrase)
High drop-off rate

Our Method

FINAL January JTBD One Pager - One Study, Twice the Value (11).png

Highly engaging and stimulates dopamine to maintain engagement
More engaging and easier to understand
Takes half the time as MaxDif
94% correlated on primary score
Multiple metrics (Importance AND Difficulty)
Provides absolute score
Higher completion rates

Seamlessly Shift from Quant to Qual in the Same Study

We voice-validate every respondent to ensure real category users and get the real “why” behind the top performing features and claims with AI-guided deep-dive voice questions

Deliverables

Our interactive decision tool lets your create quadrant maps for any subgroup you define, identifying jobs that are strategic focus, table stakes, and differentiators

Learn more about our deliverables

Want to learn more about how we can help you with Features / Claims Testing? Schedule a meeting us!

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