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News and Views

Check out the latest news in the market research world.

Kevin Karty Presents at the Insights Association's North Atlantic Chapter

Kevin Karty Presents at the Insights Association's North Atlantic Chapter

Kevin Karty Presents at the Insights Association's North Atlantic Chapter

September 14 was not just another day in the busy calendars of market research professionals. It stood out vividly for hosting an event...

Sep 15, 2023

ChatGPT: The biggest change to marketing research since the internet

ChatGPT: The biggest change to marketing research since the internet

ChatGPT: The biggest change to marketing research since the internet

In July, our CEO, Kevin Karty, was asked by Quirk's Media to write an article on the impacts of ChatGPT in the field of market research....

Jul 10, 2023

The Impact of Cognitive Bias on Research Survey Responses: A Deep Dive into System 1 and System 2

The Impact of Cognitive Bias on Research Survey Responses: A Deep Dive into System 1 and System 2

The Impact of Cognitive Bias on Research Survey Responses: A Deep Dive into System 1 and System 2

Unlock the power of cognitive science in survey design. Dive into our insights on System 1 and System 2 thinking for better results

Jul 7, 2023

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