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News and Views
Check out the latest news in the market research world.


Headed to IIEX North America? Let’s Connect.
We’re excited to attend IIEX North America  next week in Washington, D.C. Our team — including Kevin Karty, Julie Kurd, and Kari Bushey —...
Apr 25


Book Review: Using Behavioral Science to Drive Customer Action
From the desk of Julie Kurd: Are you curious about how behavioral science can help turn consumer hesitation into action? I recently...
Apr 17


The Wall of Constraints: Why Your Model Might Be Lying to You
You know the phrase: there are lies, damn lies, and statistics. Â But there's a lesser-known cousin: lies, statistics, and... constraints....
Apr 16
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