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News and Views

Check out the latest news in the market research world.

The Next Time Someone Says Surveys Don’t Work, Show Them This

The Next Time Someone Says Surveys Don’t Work, Show Them This

The Next Time Someone Says Surveys Don’t Work, Show Them This

[From the desk of Kevin Karty] I wish I listened to my own research! I'd be closer to retirement. 😉 If you've taken Econ 101, the...

Aug 23, 2024

A Market Researcher’s Review of ChatGPT’s Data Analyst Tool

A Market Researcher’s Review of ChatGPT’s Data Analyst Tool

A Market Researcher’s Review of ChatGPT’s Data Analyst Tool

ChatGPT recently made a major play into quantitative analysis with its Data Analyst tool, which proudly boasts that with a simple upload...

Jan 19, 2024

The EU Rule on AI: How it Impacts Market Research

The EU Rule on AI: How it Impacts Market Research

The EU Rule on AI: How it Impacts Market Research

Anyone who is paying attention over the last year has seen a radical increase in the use of AI in market research, which is only likely...

Dec 11, 2023

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