Nov 8, 20204 minHow to ask great survey questions (and get real answers)My friend works for a company that just ran a survey on their entire client base to guide 2021 strategy. They spent money and precious...
Aug 9, 20204 minBrands, Politics, Religion, and Sports: Is there a WE without a THEM?Increasingly, I worry the answer might be no. The image below is yet another piece of evidence as to why – one that I find deeply...
Jul 7, 20201 minThe Brand Equity Solution You Always WantedMost brand equity research still uses lists of words with check boxes and 5 point ratings grids. The world has changed, so we're changing...