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News and Views
Check out the latest news in the market research world.


The Future of Consumer Understanding Is Talking Back: See You at TMRE 2025
The Intuify team is heading to Las Vegas, October 28–30 , for The Market Research Event (TMRE) and we’re ready to connect with the industry’s best and brightest. Why We’re Excited This year’s TMRE is all about transformation: faster data, smarter analytics, and more human ways of understanding consumers. At Intuify, that’s our wheelhouse. We’re pioneering voice-based, behavioral-science-driven research that captures how people actually think, not just what they click. Inste
Oct 23


Staying Relevant in Market Research in the Age of AI
At Intuify, we get this question a lot: “What should we be doing to stay relevant in market research as AI continues to evolve?” We use a...
Jul 14


The Wall of Constraints: Why Your Model Might Be Lying to You
You know the phrase: there are lies, damn lies, and statistics. But there's a lesser-known cousin: lies, statistics, and... constraints....
Apr 16
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